Mayuri is India’s first—and still the most trusted - e-rickshaw company. A true pioneer. They’ve been shaping mobility in India long before it was a buzzword. But when they came to us, their brand language hadn’t quite caught up to the impact they were already making.
They wanted to build a clear, visual identity across all their business verticals - from affordable e-rickshaws to luxury golf carts. And we knew this would take more than a few visuals. It needed a rethink. A reset.
So we began where we always do - with listening. We worked closely with their team to understand not just what they build, but why. Then we started shaping a video-first content approach that could carry across all their products, while still staying true to the spirit of the brand.
Today, we’re helping build a visual and strategic identity that reflects Mayuri’s scale, legacy, and ambition - while still keeping the message simple, honest, and rooted. The kind of storytelling that matches what they’ve already achieved, and gives room for everything that’s coming next.
It’s been a process of rediscovery - for them and for us. And we’re grateful to be part of it.
Built like it was our own. With heart, and hustle.
Works
