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Linetribe came to us through a referral, with a clear ask: build a performance marketing strategy that could drive sales through their website. But from the first meeting, we saw a bigger picture.
Gaurav, Linetribe’s founder and creative director, is the heart of the brand - and his personal story was deeply tied to its growth. So we suggested a dual-track strategy: grow Linetribe through paid ads, yes - but also start building Gaurav’s personal brand online to fuel long-term awareness and brand depth.
After just one shoot, momentum followed. Gaurav was invited to showcase Linetribe’s collection at Lakmé Fashion Week - a huge first for the brand. Having trusted us with the journey so far, he brought us along to cover the event too.
Within the first year of Georgie’s & Co, we were on ground at fashion week - shooting behind-the-scenes, storytelling in real time, and cheering on a client-turned-collaborator.
This wasn’t just about performance ads. It was about showing up, thinking long, and building a brand that could move.
Built like it was our own. With heart, and hustle.
What started as a paid marketing brief turned into a long-term growth partnership. From building Gaurav’s personal brand to helping Linetribe scale through ads and storytelling - we even covered their debut at Lakmé Fashion Week.
Linetribe came to us through a referral, with a clear ask: build a performance marketing strategy that could drive sales through their website. But from the first meeting, we saw a bigger picture.
Gaurav, Linetribe’s founder and creative director, is the heart of the brand - and his personal story was deeply tied to its growth. So we suggested a dual-track strategy: grow Linetribe through paid ads, yes - but also start building Gaurav’s personal brand online to fuel long-term awareness and brand depth.
After just one shoot, momentum followed. Gaurav was invited to showcase Linetribe’s collection at Lakmé Fashion Week - a huge first for the brand. Having trusted us with the journey so far, he brought us along to cover the event too.
Within the first year of Georgie’s & Co, we were on ground at fashion week - shooting behind-the-scenes, storytelling in real time, and cheering on a client-turned-collaborator.
This wasn’t just about performance ads. It was about showing up, thinking long, and building a brand that could move.
Built like it was our own. With heart, and hustle.
What started as a paid marketing brief turned into a long-term growth partnership. From building Gaurav’s personal brand to helping Linetribe scale through ads and storytelling - we even covered their debut at Lakmé Fashion Week.
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