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They wanted to build a clear, visual identity across all their business verticals - from affordable e-rickshaws to luxury golf carts. And we knew this would take more than a few visuals. It needed a rethink. A reset.
So we began where we always do - with listening. We worked closely with their team to understand not just what they build, but why. Then we started shaping a video-first content approach that could carry across all their products, while still staying true to the spirit of the brand.
Today, we’re helping build a visual and strategic identity that reflects Mayuri’s scale, legacy, and ambition - while still keeping the message simple, honest, and rooted. The kind of storytelling that matches what they’ve already achieved, and gives room for everything that’s coming next.
It’s been a process of rediscovery - for them and for us. And we’re grateful to be part of it.
Built like it was our own. With heart, and hustle.
Mayuri is India’s first—and still the most trusted - e-rickshaw company. A true pioneer. They’ve been shaping mobility in India long before it was a buzzword. But when they came to us, their brand language hadn’t quite caught up to the impact they were already making.
They wanted to build a clear, visual identity across all their business verticals - from affordable e-rickshaws to luxury golf carts. And we knew this would take more than a few visuals. It needed a rethink. A reset.
So we began where we always do - with listening. We worked closely with their team to understand not just what they build, but why. Then we started shaping a video-first content approach that could carry across all their products, while still staying true to the spirit of the brand.
Today, we’re helping build a visual and strategic identity that reflects Mayuri’s scale, legacy, and ambition - while still keeping the message simple, honest, and rooted. The kind of storytelling that matches what they’ve already achieved, and gives room for everything that’s coming next.
It’s been a process of rediscovery - for them and for us. And we’re grateful to be part of it.
Built like it was our own. With heart, and hustle.
Mayuri is India’s first—and still the most trusted - e-rickshaw company. A true pioneer. They’ve been shaping mobility in India long before it was a buzzword. But when they came to us, their brand language hadn’t quite caught up to the impact they were already making.
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